{"id":334,"date":"2023-01-19T16:05:21","date_gmt":"2023-01-19T16:05:21","guid":{"rendered":"https:\/\/blog.adverten.com\/?p=334"},"modified":"2026-08-17T07:39:37","modified_gmt":"2026-08-17T07:39:37","slug":"how-will-the-dating-industry-change-in-2023","status":"publish","type":"post","link":"https:\/\/blog.adverten.com\/ua\/2023\/01\/19\/how-will-the-dating-industry-change-in-2023\/","title":{"rendered":"\u042f\u043a \u0437\u043c\u0456\u043d\u0438\u0442\u044c\u0441\u044f \u0434\u0435\u0439\u0442\u0438\u043d\u0433 \u0443 2023 \u0440\u043e\u0446\u0456?"},"content":{"rendered":"Reading Time: <\/span> 5<\/span> minutes<\/span><\/span>\n

Dating and adult niches are a never ending opportunity for affiliates. As long as humans look for each other, dating affiliate programs will be always active. Due to Statista <\/a>the online dating segment is predicted to reach $3.01 billion in 2023, and the number of users to reach the amount of 440.9 million by 2027. Affiliate marketing<\/a> still is a major source for adult and dating platforms<\/a>.<\/p>\n\n\n\n

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  1. Sex-ploration<\/strong><\/li>\n<\/ol>\n\n\n\n

    95% of daters are between 28 and 32 years old. It explains that sex is no longer taboo and they realize the importance of discussing intimate desires and needs in the initial stages of the relationship. <\/p>\n\n\n\n

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    1. Love-Life Balance<\/strong><\/li>\n<\/ol>\n\n\n\n

      22% of daters from TIER 1 cities claimed that job positions are no longer used as a status statement, and young daters are more focused on maintaining a healthy work-life balance. People take breaks more often to care for their mental health. <\/p>\n\n\n\n

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      1. Modern Masculinity<\/strong><\/li>\n<\/ol>\n\n\n\n

        34% of men from TIER 1 and 2 claim that they tried to change their toxic masculine behavior. For men, it becomes easier to express emotions and break gender roles in dating.<\/p>\n\n\n\n

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        1. WanderLove<\/strong><\/li>\n<\/ol>\n\n\n\n

          Due to QuackQuack\u2019s survey, 3 out of 7 daters between 25 and 30 prefer to go dating while traveling.<\/p>\n\n\n\n

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          1. Cuffing<\/strong><\/li>\n<\/ol>\n\n\n\n

            The beginning of a new year is known as the cuffing season in the dating world. More than 22% of men from TIER 1 and 2 say that it is mostly out of loneliness and an attempt to improve the quality of life in the spirit of \u201cnew year, new me.\u201d<\/p>\n\n\n\n

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            1. Non-monogamy <\/strong><\/li>\n<\/ol>\n\n\n\n

              15% of Gen Z and 15% of LGBTQ+ claim that they are open to non-monogamy relationships. Bumble user data suggests the same, with 16% of the app’s respondents saying they\u2019re now open to exploring non-monogamy for the first time. <\/p>\n\n\n\n

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              1. Women go first<\/strong><\/li>\n<\/ol>\n\n\n\n

                Women around the world are taking their power back, especially when it comes to dating. <\/p>\n\n\n\n

                And apps like Bumble encourage them to make the first move for a while.<\/p>\n\n\n\n

                Due to OkCupid information, more than 8 in 10 women said they would send the first message, and it’s benefiting these women. They say such women get 55% more likes and almost 60% matches compared with those who don\u2019t. <\/p>\n\n\n\n

                As you can see, this year’s dating niche is going to develop and surely is worth your traffic. If you have any doubts just contact us.<\/p>\n\n\n\n

                How Dating Trends Affect Affiliate Marketing Campaigns<\/h2>\n\n\n\n

                Changing dating trends not only influence how people establish relationships but also how they perceive advertisements. Shifts in user preferences may affect how campaigns are promoted, created, and targeted, as well as which dating offers work best.<\/p>\n\n\n\n

                Affiliates can take advantage of the changing trends to optimize their campaigns:<\/p>\n\n\n\n

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                • Tailor the ad copy to the latest dating trends and relationship expectations.<\/li>\n\n\n\n
                • Run separate campaigns for different age groups, interests, and types of relationships.<\/li>\n\n\n\n
                • Tailor creatives according to the culture of each GEO.<\/li>\n\n\n\n
                • Choose dating offers that suit users’ seasons and lifestyles.<\/li>\n\n\n\n
                • Update the landing page whenever there is a shift in user behavior and motivations.<\/li>\n<\/ul>\n\n\n\n

                  Affiliates who understand the reasons behind users joining dating sites can run more effective campaigns without needing generic ad copy. Nonetheless, each trend should be evaluated using campaign performance data, since user behavior changes depending on GEOs, traffic sources, and audiences.<\/p>\n\n\n\n

                  How Different Dating Trends Influence Affiliate Campaigns<\/h2>\n\n\n\n

                  The motivation differs for each trend, so one cannot apply the same advertisement to all audiences. Affiliates can take advantage of these differences to choose more appropriate creatives, landing-page angles, and target audiences.<\/p>\n\n\n\n

                  Dating Trend<\/strong><\/td>Main User Motivation<\/strong><\/td>Suitable Campaign Message<\/strong><\/td>Relevant Audience<\/strong><\/td>What Affiliates Should Test<\/strong><\/td><\/tr>
                  Sex-ploration<\/td>Open communication about intimacy and personal preferences<\/td>Honest, open-minded dating without unnecessary judgment<\/td>Adults interested in casual dating or compatibility-based connections<\/td>Direct versus discreet messaging, interest-based creatives, and different levels of personalization<\/td><\/tr>
                  Love-Life Balance<\/td>Finding relationships that fit around work, wellbeing, and personal time<\/td>Flexible dating for people with busy lifestyles<\/td>Professionals, urban users, and people focused on mental wellbeing<\/td>Convenience-focused landing pages, mobile formats, and messaging around flexibility<\/td><\/tr>
                  Modern Masculinity<\/td>Emotional openness and changing expectations of male behavior<\/td>Meaningful connections built on honesty and emotional compatibility<\/td>Men seeking serious dating and users interested in relationship quality<\/td>Emotional versus traditional messaging, profile-focused creatives, and compatibility angles<\/td><\/tr>
                  WanderLove<\/td>Meeting people while traveling or spending time in new locations<\/td>Discover new connections wherever you go<\/td>Travelers, digital nomads, and mobile-first users<\/td>Location-based creatives, travel-related messaging, and GEO-specific landing pages<\/td><\/tr>
                  Cuffing<\/td>Avoiding loneliness and finding companionship during seasonal periods<\/td>Meet someone for the season or start the year with a new connection<\/td>Users seeking companionship during colder months or holidays<\/td>Seasonal creatives, campaign timing, urgency, and short-term versus long-term relationship messaging<\/td><\/tr>
                  Non-monogamy<\/td>Exploring alternative relationship formats<\/td>Find people who share similar relationship preferences<\/td>Open-minded users and niche dating audiences<\/td>Inclusive messaging, specialized offers, audience segmentation, and clear expectation setting<\/td><\/tr>
                  Women Go First<\/td>Greater control, safety, and confidence in starting conversations<\/td>Join a platform where women can take the initiative<\/td>Women seeking more control over dating interactions and men comfortable with this format<\/td>Safety-focused messaging, female-oriented creatives, and benefits of user-controlled communication<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

                  The table above can serve as a practical decision-making framework, not as an established formula for campaign building, since users’ motivations can differ depending on GEO, age, devices, and traffic sources.<\/p>\n\n\n\n

                   What Affiliates Should Consider Before Promoting Dating Offers<\/h2>\n\n\n\n

                  While a dating trend becomes popular, there are many other elements that need to be considered in order to make the campaign successful. Prior to promoting dating offers, affiliates have to assess certain aspects that will determine the quality of traffic, conversion rates, and overall profitability of the campaign.<\/p>\n\n\n\n

                  Before starting a campaign, take into account:<\/p>\n\n\n\n

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                  • Targeted GEO and attitudes towards online dating in this region.<\/li>\n\n\n\n
                  • Demographic profile of the target audience such as age, gender, and preferences regarding relationships.<\/li>\n\n\n\n
                  • The most appropriate traffic source for the chosen dating offer.<\/li>\n\n\n\n
                  • Mobile vs. desktop users.<\/li>\n\n\n\n
                  • Seasonality and holidays that could affect campaign performance.<\/li>\n\n\n\n
                  • Advertising policies in the targeted region and platform restrictions.<\/li>\n\n\n\n
                  • Payout model and optimization goals for the campaign.<\/li>\n<\/ul>\n\n\n\n

                    Successful dating campaigns are typically based on continuous optimization rather than hypotheses. A combination of market research and performance data allows affiliates to determine the most effective offers, creatives, and targeting methods.<\/p>\n\n\n\n

                    How to Evaluate Whether a Dating Trend Is Worth Testing<\/h2>\n\n\n\n

                    However, not all popular dating trends will lead to better affiliate campaign results. Some trends are highly engaged by users, while others receive media attention but do not affect marketing campaigns. Evaluating trends before running a campaign may help cut costs and optimize campaigns.<\/p>\n\n\n\n

                    The following aspects need to be taken into consideration when evaluating a dating trend:<\/p>\n\n\n\n

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                    • Constant growth on several dating sites and industry reports.<\/li>\n\n\n\n
                    • Alignment of the trend and the target audience.<\/li>\n\n\n\n
                    • Ability to develop relevant ad creatives and landing pages.<\/li>\n\n\n\n
                    • Adequate traffic volume in the selected GEO.<\/li>\n\n\n\n
                    • Strong performance metrics such as CTR, conversion rate, and EPC instead of assumptions.<\/li>\n\n\n\n
                    • Long-term user interest instead of short-term social media hype.<\/li>\n<\/ul>\n\n\n\n

                      Affiliates who manage successful campaigns view dating trends as a chance to test their campaigns instead of earning money from them.<\/p>\n\n\n\n

                      FAQ About the Future of the Dating Industry<\/h2>\n\n\n\n

                      What is the most significant trend in dating that impacts affiliate marketing?<\/strong><\/p>\n\n\n\n

                      The most significant trend in dating is the increasing diversity of user preferences. The modern audience requires various kinds of relationships, which makes audience segmentation and personalization even more important.<\/p>\n\n\n\n

                      Why are dating trends important for affiliates?<\/strong><\/p>\n\n\n\n

                      Dating trends are useful for affiliates because they provide information about user behavior, which allows affiliates to create relevant creatives and select appropriate offers.<\/p>\n\n\n\n

                      Which GEOs are the most promising for dating offers?<\/strong><\/p>\n\n\n\n

                      It is hard to say which GEO is the most promising. Affiliates usually analyze user demand, payouts, and advertising costs before scaling their campaigns.<\/p>\n\n\n\n

                      How frequently should affiliates check their dating campaigns?<\/strong><\/p>\n\n\n\n

                      Campaigns must be checked regularly, especially in case of changes in user behavior, demand fluctuations, or platform policy changes. Testing helps discover new opportunities and maintain consistent results.<\/p>\n\n\n\n

                      How can affiliates make dating campaign optimization easier?<\/strong><\/p>\n\n\n\n

                      Affiliates can use smartlink technologies to match users with suitable dating offers in various GEOs. Adverten offers Smartlink solutions and insights to help affiliates optimize campaigns and monetize traffic efficiently.<\/p>\n\n\n\n

                      When should affiliates scale a campaign based on a dating trend?<\/strong><\/p>\n\n\n\n

                      Affiliates should scale a campaign once it shows stable performance across enough traffic. Adverten\u2019s Smartlink solutions and performance insights help assess results by GEO and traffic source before increasing campaign spend.<\/p>\n\n\n\n